Google's SEO Starter Guide

Google has recently released a document showing how to optimize your website. Google is actually handing you a free SEO guide that can assist you with getting better website rankings in their search engine.

This has raised questions around the internet in the blogging world and with webmasters. People are asking why Google is teaching you SEO.

I have an answer.

Google is a publicly traded company. They have a fiduciary responsibility to their shareholders. This basically means that Google has a legal obligation to make shareholders more money.

So, how does Google make more money for their shareholders?

The most obvious answer is to increase revenues and profits from paid advertising. One way to do this is to make sure that internet users find highly relevant information when they use Google's search engine.

If users find what they are searching for, then users will return to Google and use them again. So the long-term game plan for Google should be to focus on user experience. If they can create and maintain an excellent user experience, then more users will increase their average frequency using Google search.

If there are more search customers, searching on Google more often, then there are more people clicking on Google's paid advertising and Google is making more money. Now, I'm sure there are plenty of other ways that Google plans to monetize traffic on their search engine in the future, but today they make their profits on paid advertising.

Google wants your website to be easy to navigate and well organized. They want you to have titles and descriptions for users to determine if your site is relevant to their search query.

Google wants your website to deliver a great experience and they are willing to help you do that with their free SEO guide.

Ryan Ringold Shows You How To Make Money From Home

Ryan Ringold, the self-proclaimed "lazy ass internet marketer" talks about setting up an internet business on autopilot.

Get his FREE $47 Report by visiting ==> Ryan Ringold or check out his brand new money making system at LazyAssInternetMarketing.com



Ryan Ringold is an internet marketer who has sold over $2.5 million of products or services online, while working from home in his underwear. He believes in putting systems in place so that his internet business runs on autopilot.

Registering A Domain Name at GoDaddy.com

How To Register A Domain Name

I normally don't discuss things this basic, but I have been seeing so many want-to-be entrepreneurs that get stuck with some of the most basic steps and keep themselves from taking steps forward.

If you want to make money online and if you want to own your own website, then you'll need to register a domain name. A domain name is the name of your website. You can do this for around $10 per year. This is NOT hosting. Domain name registration just gives you a name of a website. That's it.

So how do you register a domain name? It is very, very simple. However, many people will get confused because companies will try to upsell you fifty other services or options. Right now all you need is to register a domain name.

Keep it simple. Spend the $10 and get a domain name registered for one year.

This video walks you through the steps at GoDaddy.com:

"They All Laughed When I Said That I Could Make $2,347,443 Online, Working From Home... Until They Saw My Bank Statements!"

How To Build an Opt-In List, part 1 of 2

This video explains how to build an opt-in list for your internet marketing business. All marketers understand that the list is worth it's numbers in gold. The bigger the list and the more responsive it is, then the more profits your business will make. This video is part 1 of a 2 part video series.

Watch part 2 by clicking here ==> how to build an opt-in list

3 Quick and Easy Ways on How To Build a Opt-In List, part 2 of 2

When it comes to making money online, you've probably heard that the money is in the list. These words are very true and a good list can bring you fat profits for years to come. The trick is learn how to build your list and this video will show you 3 quick and powerful ways to build it quickly.

Watch part 1 of this video at: how to build an opt-in list

4 Reasons To Start A Home Based Internet Business Today!

The internet is an exciting, fast moving, and ever changing marketing medium for building value and delivering content to customers. It has come a long way since its humble beginnings, yet it is still in its infancy and it will be used in the future in ways many of us haven not even considered.

Desire

Nowadays, anyone with a strong desire and a will to succeed has an opportunity to capture a small percentage of the billions of dollars being spent online. Affordable marketing tools make it easier to accept sales, track statistics, create websites, follow up with customers, ship products, and build customer loyalty.

Million dollar businesses are being started, built up, and operated from the comfort of one's home regardless of age or prior experience levels.

The internet makes it possible for just about anybody to become successful, and the objective of this book is to deliver information that you can use to achieve success.

Right place at right time

Have you ever wished that you could be at the right place at the right time? Most of us have thought about it at one time or another.

Perhaps you have wished that you could go back in time and buy stock in Microsoft or Google when they started. What if you had the foresight to purchase hundreds of website domain names before the internet became popular like Nike.com, Coke.com, IBM.com, McDonalds.com, or GM.com. You could have sold these names for millions of dollars. Some people made plenty of money doing this.

FACT: You are at a very special time in history... right here, right now.

The internet is just getting started and it is in its infancy. The internet has already changed the world. It has changed the way business does business, and it has changed how consumers buy and spend their money. The internet has allowed ordinary people to start extraordinary businesses. It has given people an opportunity to make incredible profits, even from the comfort of their own homes.

Modern Day Gold Rush

Today, opportunities available to home-based business operators can be equated to a modern day Gold Rush.

The prices of computers continue to drop rapidly, while with each new generation of microprocessor chips, their technological capabilities have dramatically improved. Therefore, the equipment needed to operate an online business is minimal-- far more affordable than ever before to get started. In fact, you can launch an online business with little more than a PC with a basic internet connection, and an idea for a product or service to sell.

Faster dial up connection speeds, DSL, and broadband Internet connections allow users to surf the web faster than ever. Audio and video are exploding online with these faster speeds, giving users new multimedia experiences.

People from all walks of life and of all ages are becoming computer literate and finding themselves exploring the Internet on their own. People from almost all income levels are finding their way into cyberspace in records numbers, with thousands of new people making their way online every week.

Most of these people, just like you are consumers with major credit cards, checking accounts, and a PayPal account for making online purchases with their computer.

The Internet's fast-growing popularity has made it an attractive and viable marketing tool for companies looking to reach a broad audience of computer users, plus niche markets made up of people with very specific interests, wants, and needs.

The good news is that it hasn't even scratched the surface.

The Explosion of Online Sales

Online shoppers in the United States spent only $7.7 billion in 1998. By the year 2000 that figured almost quadrupled to $28 billion, according to the U.S. Census Bureau.

Since then online retail purchases more than quadrupled again by jumping to over $130 billion in 2007.

In 1999 online purchases made up only .6% of all retail purchases in the US. Today, 3.4% of all retail sales are made on the internet. This is a 567% increase in 8.

Let's put these explosive numbers in perspective: If you owned a home in 1999 that was worth $150,000, then in 2007 it would have been worth $850,500 if it increased by 567%. It would have increased by $700,000 in just 8 years!

Imagine if the price of a $30,000 car increased by 567% over 8 years, then it would sell for $170,100. Could you imagine having to pay another $140,000 for that same car 8 years later?

Consumer spending on the internet is exploding and there is no end in sight. Skeptics claim that shoppers will slow down because of identity theft and credit card fraud.

I say no way.

The numbers prove it.

Online security is increasing. Consumers are more educated with the risks online, and how to avoid falling prey to internet scams.

These numbers will continue to climb with more consumers getting online daily. Online purchases also climb as consumers become more comfortable purchasing online; which results in more frequent transactions from customers and higher dollar volumes spent through internet purchases.

Is it too late for you to get started on the internet with an online, home-based business?

I believe there is no better time. What are you waiting for?

Discover How To Build Your Own Online Internet Business!

Download my FREE $47 Report right now at: Lazy Ass Internet Marketing

Making Money Online In 6 Easy Steps

There are many ways to make money online. I do use several strategies to generate income for myself; however, my single biggest profit center is selling my own products. Selling your own products is where the money is waiting for you.

The best way to do this is to find a niche market and sell an information product.

Here are 6 simple steps to niche marketing:

Step # 1 PRODUCT CREATION: Researching and creating multiple products in multiple niche markets and offering those products for sale on unique websites.

There are many ways to make money online. I do use several strategies to generate income for myself; however, my single biggest profit center is selling my own products. Selling your own products is where the money is waiting for you.

When it comes to selling your own product, you can sell a digital product which is downloaded from your website after the customer pays you for it or you can sell a physical product that needs to be shipped to them. I sell both and you should start with what you are comfortable selling. I started with digital products because it is simple to do.

Some of the benefits of selling a digital product are that you have no shipping because it's immediately delivered to the customer via download; you have no inventory, and you have no product cost after the product has been developed.

Step # 2 COPYWRITING: Writing a KILLER sales letter that becomes your 24/7 salesman on your website (money site).

Your product is sold by the words that prospects read on the screen when they arrive at your site. So after developing a product, the second step is to put a sales letter on your website that becomes your 24 hours per day, 7 days per week, and 365 days per year salesperson.

The sales letter has only one job. Sell your product! I have found that many people shy away from writing sales letters or they do it completely wrong.

The truth is that it's really not that hard once you understand the psychology behind it and learn a few proven formulas. Yes it will take some practice, but once you get more comfortable and get your style polished, then you'll be able to whip them off over and over again.

Step # 3 GENERATING TRAFFIC: Once you have a sales letter on your website, then you need to send traffic it.

There are many ways to get traffic, but I think the easiest and quickest way is to pay for it. For example you can buy pay per click, banners ads, or ads in online newsletters. These are only a few of the many ways that you can buy traffic.

I've found that the next quickest and easiest way to get traffic is to start an affiliate program. An affiliate program is similar to having a sales force working for you without the headaches of hiring or managing people. As individuals (or businesses) sign up as an affiliate with your program, then they get special links that they use to send prospects to your website.

Step # 4 CAPTURING SALES: The fourth step involves the proper tools that allow you to accept credit cards and process a sale. You'll need a merchant account or an account with PayPal or Clickbank (Clickbank is only for digital products).

1Shoppingcart is also a very powerful tool that allows you to automate your sales process and your customer follow up.

Step # 5 INCREASING VISITOR VALUE: Increase the value of the customer by up-selling, cross-selling, and offering backend products and revenue generating sources.

There are ONLY three ways to increase revenue in any business. The three ways to increase your revenues are:

1. Increase your number of customers

2. Increase the average transaction size

3. Increase the frequency your customers buy from you

The easiest of these three strategies is increasing the transaction size (number two above) and the second easiest strategy is increasing the number of times a customer buys from you (number three above).

Step # 6 DUPLICATING YOUR EFFORTS: Once you have your first product selling from a website, then duplicate your efforts and begin your next project. One site is good, but two is better.

As you make profits from one website, then you can direct your efforts to your next project and start over following steps one through six again.

Go Wide Into Niche Markets For Multiple Streams Of Income

I have many websites that make $200 to $600 per month. I have less websites that make thousands of dollars per month or even tens of thousands per month. The secret, however, is to go wide into many niche markets.

Google Knol Unleashed- Wikipedias New Competition

Google publicly launched Knol--(their term for a unit of knowledge) on Wednesday. It's Google's answer to Wikipedia and allows authors to publish content and articles about their area of expertise or interest.

Unlike Wikipedia though, you can set your knols to prevent users from adding, revising, and making changes to your knols. After creating a few knols today, it seems to be more like a Squidoo or Hubpages than Wikipedia.

It will be interesting to see if Google gives any extra weight in the search engine listings to their Knol pages over Wikipedia pages. Of course, Google says that they won't, but with Google placing their ads on Knol pages it seems it might be in their interest to display their pages above their competition.

This is going to be a huge opportunity for online marketers to create knols in their area of expertise that can help brand them as experts, introduce their services, and drive traffic to their websites.

One caution of warning! If you are a marketer that is looking at Google's Knol as an opportunity to drive traffic to your site, then use best practices and do not be spammy.

Ezine Marketing - An Introduction

Introduction To Ezine Marketing

by Ryan Ringold
Copyright 2008. All rights reserved.

Ezine Newsletters are one of the fastest and most effective ways of delivering relevant information to your audience. A good ezine will have many benefits for the publisher. It can target its audience, learn its preferences, and provide subscribers with what they need. An ezine can be a free (or low cost) method of increasing your revenues, and helping you reach the right customers for your products. You can use your ezine to establish your credibility, and earn free publicity. Besides, you can also sell advertising space in your Ezine and earn additional profits.

An Ezine offers what everyone needs – free useful information! You have the liberty of writing and publishing anything under the sun, anything that you feel passionate about, anything that you firmly believe in. You not only get others to listen to you, you also get them to click on the ads published within your Ezine and earn a part of your advertisers’ profit in return.

There are innumerable benefits of starting your own Ezine. You can increase your business to multifold proportions if you utilize your options effectively. One major advantage is that you communicate directly with your potential customers without the help of any mediator. This makes it easier for you to enhance your subscriber base. A large subscriber base implies that your publication and advertisements will reach more customers. This also means that you can increase your sales with the click of a button.

A few other benefits

An Ezine is more widely read and easily accessible compared to a web page. Sometimes, web page navigation, if not well designed, can become monotonous. Plus, the convenience of having an Ezine delivered straight in subscribers’ inbox, which they can read whenever they want to, is a one-up for Ezines. Besides, you don’t need to beat around the bush when you want your readers to get your point. You can convey your message directly and go straight to the point without going through any clutter.

The key to improving your subscriber base is great content. The number of active readers would multiply if you deliver quality content. You have to establish your reputation in the minds of your readers and prove incessantly that you know what you are writing about. The more credible your content, the easier it would be for your readers to appreciate your work.

Ezines, like I said earlier are great marketing tools for other products. However, to be successful at it, you need to carefully plan each of your strategies. First, you should do some research and find out what should be your target clientele. Once that is done, you need to find information like names and email addresses of targeted readers and feed it in to your Ezine database. All you have to do is simply write a few interesting and effective articles about the product. For example, if your product is a vacuum cleaner, search for customers interested in this and write articles that will arrest their attention.

You can write about ‘effective cleaning techniques’, ‘why vacuum cleaners are the best and most efficient cleaning gadget’, ‘what are the newest gadgets available in the market’ and so on. Your readers would surely appreciate interesting, unique as well as useful information; and, just when you know that you have convinced your clients to invest in a new vacuum cleaner, you can place your ad for the vacuum cleaner strategically in your Ezine.

Through effective Ezine marketing techniques you can achieve phenomenal increase in sales. You can not only minimize your total cost but also earn huge return on investments through Ezine publishing. Compare it with other ways of advertising and you will realize how easy it is to save money when you employ these tactics. If you use postal mail to send flyers, information brochures, etc. to your potential customers, your message might not reach the right person and besides, it can cost you a lot of money.

Discover How To Own Your Own Profitable Ezine