Google's SEO Starter Guide

Google has recently released a document showing how to optimize your website. Google is actually handing you a free SEO guide that can assist you with getting better website rankings in their search engine.

This has raised questions around the internet in the blogging world and with webmasters. People are asking why Google is teaching you SEO.

I have an answer.

Google is a publicly traded company. They have a fiduciary responsibility to their shareholders. This basically means that Google has a legal obligation to make shareholders more money.

So, how does Google make more money for their shareholders?

The most obvious answer is to increase revenues and profits from paid advertising. One way to do this is to make sure that internet users find highly relevant information when they use Google's search engine.

If users find what they are searching for, then users will return to Google and use them again. So the long-term game plan for Google should be to focus on user experience. If they can create and maintain an excellent user experience, then more users will increase their average frequency using Google search.

If there are more search customers, searching on Google more often, then there are more people clicking on Google's paid advertising and Google is making more money. Now, I'm sure there are plenty of other ways that Google plans to monetize traffic on their search engine in the future, but today they make their profits on paid advertising.

Google wants your website to be easy to navigate and well organized. They want you to have titles and descriptions for users to determine if your site is relevant to their search query.

Google wants your website to deliver a great experience and they are willing to help you do that with their free SEO guide.