Copywriting Workshop

How To Write Sizzling Copy For Big Profits

By Ryan Ringold

The Lazy Ass Marketer,

www.thelazyassmarketer.com

The single biggest factor to making me money all day long, even while I sleep is copy writing. The ability to put words on paper (or on a website) and then sit back and let the words become your 24 hours a day, 7 days a week salesperson.

The sales letter can't call in sick. The sales letter can't miss appointments. The copy that you write can't complain in any way, shape, or form. It just sits there and makes you money.

It doesn't matter how much traffic you get to your website, if the website doesn't convert visitors into paying customers, then you don't make money.

So, how do you write a killer sales letter that will have your customers whipping out their credit cards and buying your product or service?

Here are some tips for writing a killer sales letter:

1. Headline: The headline is the critical factor in writing a good sales letter because it grabs your prospects attention and it's job is stop your reader dead in their tracks.

Headlines that have success in the past can usually be reworked over and over to be successful in the present and future. Human nature is fairly constant and pyschological triggers can stand the test of time. I've compiled a handful of headlines below that have been successful in selling other products and services. You should be able to use these and they should give you ideas of your own.

"Stop Dieting and Lose Weight"

"Corn Gone In 5 Days Or Money Back"

"Discovered-- Amazing Way To Grow Hair"

"They Laughed When I Sat Down At The Piano-- But When I Started To Play!"

"The Secret To Making People Like You"

"How To Win Friends And Influence People"

"Why Some People Almost Always Make Money In The Stock Market"

"How A Strange Accident Save Me From Baldness"

2. Establish Credibility: Why should the reader believe what you say?

3. Problem - Agitate - Solve: State a problem that will relate to your reader. Then agitate that problem in the readers head and get them completely worked up and in a frenzy until they are ready to jump off a bridge... then offer a solution (your product or service).

4. Introduce your product: You must formally introduce your product and this is the solution to their problem so it makes a smooth transition.

5. State features as benefits: Customers buy benefits so make sure that when you state a feature of the product that you list it as benefit driven. Remember the customer will always be thinking "What's in it for me?" and benefits are a great way to tell them what is in it for them.

6. Testimonials: Use real life testimonials from satisfied customers. Use as much personal information in the testimonial as possible. Readers will believe a testimonial more if it has a person's full name, city, state, profession, etc.

7. Build Value

8. Reason Why Copy: It has been proven that if you give a reason why you are doing something, then it becomes a more powerful persuader. For example don't just say that you are giving a discount on the product if they buy today. Tell them WHY you are giving a discount on the product if they buy today. The reason doesn't even have to be good. Just give one.

9. Offer bonuses

10. Create scarcity: This can be done by limiting the amount of product you are willing to sell.

11. Guarantee

12. Close: Give a call to action and tell your prospect EXACTLY the next steps to take.

Use these ideas in your sales letter and watch your conversions skyrocket.

For more information about copy that sells visit ultimate copy writing.

How To Make Money Sending Emails

They Laughed At Me When I Told Them I Could Make $2,000 In One Day From Home, Using Nothing But Email on My Computer-- But When They Saw My Bank Deposits Their Laughter Turned To Amazement!

by Ryan Ringold

Marketers often talk about the one secret that has the potential to make you big money over and over again.

This secret is another very simple tool that is responsible for hundreds of thousands of dollars to my business every year and most people are still struggling to take advantage of it. Once you grasp the real power of this tool, then you will discover that you basically have a legal license to print money from your home!

I've talked about this many times before, however, I'm finding that people still fall into two categories: 1. They still have many unanswered questions for me about this topic; or 2. They still don't comprehend how powerful this strategy really is and they are not taking any action to build their business with this incredible tool.

So, I find myself writing about it again here so that it may help both types of people that I meet and talk to you.

Okay, you may be asking what this simple, yet proven strategy is and how do you use it, right?

Drum roll please....

What marketing tool is so powerful that it basically gives you a legal license to print money?

The LIST!

The money is in the list. The money is in the list. The money is in the list.

How many times have you heard marketers talk about this concept? All the time! Why? Because it is true.

Let me give you an example of what this means and one way it can be used on a small scale.
One of my websites has an email list of about 15,000 prospects. I built this list over time by collecting names and emails of visitors who landed on my website. Normally, I bribe them to enter their contact information by offering a free report or something of value that they can download in exchange for entering their name and email address.

This is a strong list because the prospects that visit my website are interested in what it has to offer. So I can now "drip" follow up email messages to these 15,000 people to keep my name, product, or service in front of them forever! I can send them emails to bring them back to my website and try to sell a product to them. I can send them an email with a special offer or sale price. I can send them free articles and content that they have interest in to build my relationship with them.

I can send as many follow up emails as I want for as long as I want and it basically costs me NOTHING to do this. I spend a small monthly fee on software that I use, but it's a fixed cost. It doesn't matter if I send 10,000 emails or 10 emails, the fixed cost is the same.

Let's discuss a real life examples of how I recently used this to make money.

First, I recently made an extra $1,000 by sending a Halloween email to my list offering them 30% off my products if they purchased during a 3-day Sale that I was running. This email was simple. I just explained that I'm doing a Halloween Sale and they can save money on my products if they buy now. It had a link in the email message to a website that described the products and had purchase links.This little "Halloween Sale" made me $1,000.

At the same time I was doing this, I had another website in an entirely different niche market with an email list of around 12,000 prospects. I sent an email message to these prospects offering a brand new product for sale. The product sold for just under $40 and I sold 50 of them.
Let's do the math. 50 units sold at $40 each equals $2,000! That's an easy $2,000 I made by sending out an email.

Do you begin to see how the "money is in the list"?

If I didn't have a list built like the above examples, then I wouldn't have had the opportunity to do what I did. However, there are ways to make money with lists even if the list isn't owned or built by you.

I'll discuss this at another time.

If you want an inexpensive, yet powerful product to learn more about making money from emails, then I highly recommend you check our Yanik Silver's product at million-dollar-emails.

If you have questions or comments, then please feel free to post them here.