Product Creation For Niche Markets

How To Find and Create Products To Sell In Niche Markets

by Ryan Ringold

You may have heard marketers talk about "niche" markets. In a nutshell, niche marketing is simply breaking markets into tightly targeted segments of potential customers. The truth of the matter is that almost every market is already a niche market, however, when we talk about niche marketing we narrow in our focus even more.

What do I mean when I say every market is already a niche market?

I mean that all prospects you target are already a smaller sample of a bigger population. Whether you sell to women, men, young, old, business owners, boaters, skaters, engineers, train enthusiasts, etc.... you are selling to a group of people interested in your product or service. However, when we say niche marketing... it tends to refer to lasering in on even a tighter segment of prospects and customers.

For example, if your product usually attracts extreme sport enthusiasts, then a "niche" market to go after might be skateboarders. If your product attracts women, then a niche market may be women that work in a hospital.

How To Find and Create Products

One tool that I use to brainstorm product creating is a free tool from Overture (now YahooSearch). This tool allows you to type in search phrases and keywords to find how often internet users are searching for them.

For example if you type in the word "dog training" this tool will tell you how often people are searching for dog training online. It also suggests more "niche" terms around dog training, like "dog behavior training" or "dog training school". The terms that are more niched may suggest that people searching for these terms are closer to a buying decision.

For example if you go to Google and type in the movie "wedding crashers" then you may be looking for a video clip, the cast members, dvd information, etc. It is very broad and general. However, if you type in "wedding crashers Toms River New Jersey AMC 20 Theater", then you may be looking for showtimes at the AMC 20 in Toms River, NJ. It is much more specific.

Knowing the specific terms that internet users are searching for is a HUGE advantage for several reasons. One advantage is that you can bid on those specific keywords with PPC search engines and the people that click on your ads may be closer to a buying decision.

You can play around with this with the FREE tool at: http://freekeywords.wordtracker.com/

Type in phrases, keywords, thoughts, ideas, your self interests...whatever... and see how often these terms are being searched for. Then you can go to Google.com or Yahoo.com and again type in the same keywords and see if other advertisers are paying for PPC ads.

If advertisers are paying for ads under those keywords, then there is a chance that they are making money with whatever they are selling.

This is a great way to research the market before you decide to sell a product. Use this to brainstorm, research, and develop your products and then go out and make money!

This is one simple way to develope and create products for niche markets.

If you currently have products and use PPC, then I recommend you check out a powerful way to get free pay per click at www.MyGoogleAds4Free.com

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A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.


And no, nothing about his “secret” is illegal – nor does it require that you know someone on the “inside” at Google, Yahoo, MSN, Overture and others.


Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first … but which I later expanded on after getting the hang of it.”


This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children’s toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses – all the while applying his mastermind secret.


Over the course of nearly eight years the New Englander confesses “I’ve actually gotten over $87 million in advertising that using my secret I never had to pay for … and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines … all of which I got for free …”


So powerful is his secret that he’s able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.


He still has to set up an account with the search engines – but after applying his secret he is removed from having to pay for all the costs otherwise involved.

Again, nothing about his secret is either illegal or robs from the search engines.


One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret “Wow! Ha! This is really unique … and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!”


The northerner revealed that in this nearly eight years’ period of time since applying his secret he’s done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really “buckling down and pressing my secret to its fullest potential.”


Now to everyone else’s fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he’s not promising any of us for how long.


A bit of an eccentric, the gentleman says “We’ll see just how long I can make it available before it saturates things.”


One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret “he’s already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it’s still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this.”


It is currently available at:


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…so you may want to head on over there now and get it.


It’s in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.


While you’re there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?


To your success,


-Ryan Ringold