Buying Incoming Links

Should I Buy Incoming Links?

Buying links to help better your website's search engine rankings has been around for a long time and has been used as a tool for website promotion.

Yes, there are legitimate companies like, www.text-link-ads.com, who pioneered link buying strategies years ago, however, until fairly recently link buying remained an underground strategy. It's popularity is now definitely reaching mainstream marketers as a powerful tool to promote websites.

It's important to understand that Google frowns upon link buying strategies and it may be this understanding that keeps paid links from exploding into a powerful economic force.

However, there are millions of dollars exchanging hands every month... including Fortune 500 companies... and with millions invested in companies that facilitate the commerce of links, it's tough to say that link selling has not gone mainstream.

Search engines are hostile towards paid links because they unnaturally affect their organic listings. Since paid links can tip the balance between the natural search rankings amongst competitive businesses, search engines have taken steps to combat the practice.

If you decide to purchase incoming links, then be aware that you may suffer repercussions from the engines like Yahoo and Google. These penalties may range from minimal to outright banning in the SERPs (search engine results pages).

It's true that search engines may have a difficult time identifying paid links, but it's not known to what extent. It's clear that Google has become proficient at identifying "irrelevant" links from sites that aren't relative and causing them to pass little or no PageRank, but to the extent that they can determine if a link is "paid" for is another story.

One must guess that the search giant is at a minimum manually graphing paid link networks, which will soon (if not already) devalue link sellers.

The immediate risk to a site owner comes from its competitors. Google encourages webmasters to actively report link buyers and makes it easy through their Webmaster Tools section.

In summary, if you decide to purchase links to help with your website promotion, then "buyer beware". Yes, you may increase your exposure by moving up in the SERPs, but I feel that this is a short term strategy at best. The party will come to an end... whether it's 6 months, or 2 years. Let's face it... Google is too big, too smart, and has too much money to sit back watch this continue to happen.

Lazy Ass Internet Marketer

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