Google Launches SearchWiki: Make Your Search Your Own

Google does it again!

Google has launched a SearchWiki which allows users to customize their search results. You can remove, comment, or promote the results that are displayed on Google search.

Do you like the listings that are displayed? Promote it.

Don't like a listing? Remove it.

This is the latest in Google's mission to mold users' search experiences... trying to make each experience a great one.

If you are not clear that Google is focusing on user experience, then this is yet another clue for you.

Your long term strategy for building your business on the internet should take into account Google's mission.

Google reports, "today we're launching SearchWiki, a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. With just a single click you can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don't feel belong."

Get more information on SearchWiki here.

Google Search Based Keyword Tool

Google has released a new keyword tool to help webmasters target more keywords with Google Adwords campaigns.

This free tool adds to the arsenal of weapons that Google freely distributes to website owners to help them get more targeted traffic.

How Does It Work?

Here is what Google has to say about their search based keyword tool:

"Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren't necessarily based on your site"

How Does This Tool Differ From Other Google Keyword Tools?

Here is what Google says about how this new search based keyword tool differs from their other keyword tool:

"The main difference between the Search-based Keyword Tool and the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. Both tools, however, offer the option of browsing all keywords across all categories."

This tool makes a nice addition to put in your arsenal of keyword weapons and I recommend that you add it today!

Happy keyword hunting!

Google's SEO Starter Guide

Google has recently released a document showing how to optimize your website. Google is actually handing you a free SEO guide that can assist you with getting better website rankings in their search engine.

This has raised questions around the internet in the blogging world and with webmasters. People are asking why Google is teaching you SEO.

I have an answer.

Google is a publicly traded company. They have a fiduciary responsibility to their shareholders. This basically means that Google has a legal obligation to make shareholders more money.

So, how does Google make more money for their shareholders?

The most obvious answer is to increase revenues and profits from paid advertising. One way to do this is to make sure that internet users find highly relevant information when they use Google's search engine.

If users find what they are searching for, then users will return to Google and use them again. So the long-term game plan for Google should be to focus on user experience. If they can create and maintain an excellent user experience, then more users will increase their average frequency using Google search.

If there are more search customers, searching on Google more often, then there are more people clicking on Google's paid advertising and Google is making more money. Now, I'm sure there are plenty of other ways that Google plans to monetize traffic on their search engine in the future, but today they make their profits on paid advertising.

Google wants your website to be easy to navigate and well organized. They want you to have titles and descriptions for users to determine if your site is relevant to their search query.

Google wants your website to deliver a great experience and they are willing to help you do that with their free SEO guide.